New and updated 1999-09-06, replacing the abandoned "Webdot Campaign"

nix on www logo

Nix on "www."

The movement to eliminate
"double-you-double-you-double-you dot"
from web site names

Dave Yost

"World Wide Web" is elegant. "Double-you-double-you-double-you" is not.

Who needs it?

Better web sites everywhere are dispensing with the "www." in front of their name (well, you can still use it, but you don't have to, and you don't have to speak it or listen to it either). It's so nice to hear a radio announcer say "", "", or "" without those ten useless extra syllables!

It's easy. It doesn't cost anything. It's compatible. People can still get to you with "www.". If you have a web site, here's how easy it is to do your part:

Hey, I know it's not a big deal. But if you do your part to help stamp out "www.", the world will be relieved of a silly little bit of tedium, and radio announcers and listeners will thank you. ;-)

If you're an ISP, you might consider offering to do the right thing for all web site domains you handle. Can't hurt.

One more thing. The retired WebDot page (which got a fair amount of media coverage including the New York Times, San Jose Mercury, and other newspapers) advocated prefixing "web." instead of just removing "www.". Back then that idea seemed to me to have a better chance of catching on than simply removing "www." It didn't. Just as well.

Now for the humorous portion of our programme

(to be read with pompous overacting, John Cleese, perhaps?)

"W" is a letter that is not one syllable, for that would be too few, a letter that is not two syllables, for that too would be too few, but a letter, in fact the one letter of all twenty-six that insists upon blathering on and on in its attempt to twist the tongue and overtax the ear, extending to the full three, yes three--three syllables, the legal alphabetical maximum. But wait, my friend. That is only the beginning. We go on to treble the damages by repeating this freak letter, this monstrosity that is one thing, claims to be two other things, but is really three things, not once, not twice, but a full three times, in a nonometric rhapsody fleshed out to the nines, a compound triplicate triumphant cat-o'-nine-tails tongue-lashing, a nonotuple witches' syllabic brew of treble, treble, toil and trouble.

It is enough I say! Nine times enough, in fact.

As Professor Strunk might have said, "Omit needless syllables."

Or as Elmer Fudd said, "Aye, dare's da wub."

And as a Southern colonial governor once said, "I hearby dub ya 'Dub-ya Dub-ya Dub-ya.'"

And remember, it's "wub-a-dub-dub-dub, nine men in a tub".

And now for our song, sung to "row, row, row your boat":
Double-u, double-u, double-u dot, DownTheStream dot com,
Double-u, double-u, double-u, double-u -- enough already.

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Feel free to use the nix on www logo graphic (especially if you link it to this page). - this page
1997-09-14 Created
2005-04-24 Modified
2000-10-16 Added Cleese, heard this page is being passed around Google w.r.t. Tim Berners-Lee confession